- Revenue Memo
- Pages
- The money playbook: How major apps make money

Understand how major apps actually make money
Learn exactly how TikTok, WhatsApp, Klarna, Discord, and Vinted turn users into billions in revenue.
Most growth advice is vague. This free eBook gives you the real numbers, strategies, and business models behind some of the world’s most successful apps.
Whether you’re a founder, marketer, investor, or just curious about how apps turn attention into profit—this guide is your blueprint.
Imagine you could see inside these companies’ playbooks:
🎥 How TikTok converts short videos into a $23B revenue engine by combining ads, e-commerce, and gifting.
📱Why WhatsApp stays ad-free while driving $1.8B+ in business messaging revenue for Meta.
💳How Klarna went beyond BNPL to become a profitable fintech super-app.
🎮How Discord earns hundreds of millions by charging its own users instead of advertisers.
🛍️How Vinted flips the resale model by charging buyers, not sellers to create Europe's most profitable fashion marketplace.
See the strategies, revenue streams, margins, and cost structures broken down in detail.
What you’ll get in the Money Playbook:
5 in-depth teardowns of major apps
Real revenue figures and breakdowns (2021–2025 projections)
Detailed cost centers and profit levers
Competitive landscapes for each app
Written in clear, no-fluff, data-driven language
This isn’t theory. It’s what these companies are actually doing, with numbers to back it up.
Get your free copy now
Stop guessing how apps make money. Steal their playbook.