This free BCG matrix template lets you plot your entire product portfolio across four strategic quadrants based on market growth rate and relative market share. It includes input fields for product names and performance data, clearly labeled axes, a four-quadrant layout for Stars, Cash Cows, Question Marks, and Dogs, and a printable PDF version for presentations. Available in Excel and PDF.
The BCG matrix is a strategic framework developed by the Boston Consulting Group. It categorizes products based on how fast their market is growing and how much market share they hold. The result is a clear picture of which products deserve investment, which generate reliable cash flow, and which should be phased out.
The template makes it easy to prioritize your portfolio by surfacing the right trade-offs at a glance. It helps you make investment decisions faster by cutting through complexity, and the printable PDF lets you present those decisions to leadership or investors in a format built for the room.
Frequently asked questions
Is this template free?
Yes. Fully free to download and use immediately.
Is it customizable?
Yes. Add your products and adjust inputs to reflect your market data and category structure.
What are the four BCG matrix quadrants?
Stars (high growth, high market share), Cash Cows (low growth, high market share), Question Marks (high growth, low market share), and Dogs (low growth, low market share).