
Starting a business remains one of the most ambitious undertakings in modern life. The United States hosts 32.5 million small businesses, representing 99.9% of all U.S. businesses according to the Small Business Administration. Yet many entrepreneurs enter the marketplace haunted by alarming failure statistics that often prove exaggerated or misleading. This article separates fact from fiction, examining the real business failure statistics, and identifying the key factors that determine whether a venture thrives or collapses.
Key statistics at a glance
79.6% of businesses survive their first year
50.6% of businesses survive five years
34.7% of businesses survive ten years
82% of business failures involve cash flow problems
42% of startups fail due to no market need
75% of venture-backed startups never return cash to investors
17% of restaurants fail in their first year—not 90%
32.5 million small businesses operate in the U.S.
557,376 total bankruptcy filings in the year ending September 2025
The real failure rates: busting the myths
Contrary to popular belief, the business landscape offers more hope than doom. According to 2024 data from the U.S. Bureau of Labor Statistics, the actual failure rates tell a nuanced story:
First-year survival: Approximately 79.6% of businesses survive their first year, meaning only about 20.4% fail within the initial twelve months. This directly contradicts the widespread myth that half of all businesses collapse immediately.
Five-year mark: After five years, 50.6% of businesses remain operational. While roughly half do close by this point, survival rates vary dramatically by industry and business model.
Ten-year benchmark: By the decade mark, 34.7% of businesses continue operating. The 65.3% closure rate over ten years includes voluntary closures, acquisitions, and transitions—not just failures.
Startups vs. small businesses: Different risks, different outcomes
Traditional small businesses and venture-backed startups face fundamentally different risk profiles. Understanding this distinction matters when interpreting failure statistics.
Venture-backed startup failure rates
Research from Harvard Business School reveals that 75% of venture-backed companies never return cash to investors, with 30-40% of those liquidating assets entirely, resulting in total investor loss. This higher failure rate reflects the inherent risk-reward profile of startup investing—companies pursue aggressive growth strategies that either succeed spectacularly or fail completely.
Key startup statistics include:
Approximately 90% of startups fail eventually, according to multiple industry analyses. First-year failure rates hover around 10%, but years two through five prove brutal, with 70% failing during this critical growth period.
Only 0.05% of startups receive venture capital funding, making the VC-backed statistics applicable to a very small subset of new businesses.
First-time founders have an 18% success rate, while entrepreneurs who previously succeeded enjoy a 30% success rate on subsequent ventures.
Startups with co-founders are 3x more likely to succeed than those led by solo founders, reinforcing the value of shared leadership and diverse skill sets.
The primary causes of business failure
Understanding why businesses fail provides the roadmap for avoiding common pitfalls. Research consistently identifies several key factors.
1. Cash flow problems
According to SCORE (Service Corps of Retired Executives), 82% of small businesses fail due to cash flow problems. Cash flow issues manifest in multiple ways: inadequate startup capital, slow receivables, slimmer-than-expected profit margins, and higher operating expenses. Many profitable businesses on paper collapse simply because they cannot cover immediate obligations while waiting for payments to arrive.
2. No market need
The U.S. Chamber of Commerce reports that nearly 35% of small businesses fail because insufficient demand exists for their product or service. For startups specifically, this figure rises to 42% according to CB Insights analysis. No amount of marketing expertise can save a business selling something customers simply do not want.
3. Team and leadership issues
Approximately 23% of startups fail because they lack the right team, according to industry research. Poor management accounts for 19% of startup failures. Business owners who lack experience in finance, marketing, hiring, or operations often find themselves overwhelmed.
4. Competition
About 20% of businesses fail because they cannot compete effectively. Small businesses often struggle against larger, more established companies with greater resources, broader reach, and deeper pockets for marketing and innovation.
5. Pricing and cost problems
Approximately 15% of startups struggle with pricing strategy or cost management. Setting prices too low erodes margins; setting them too high drives customers to competitors. Meanwhile, inadequate expense control can drain resources regardless of revenue levels.
6. Overexpansion
17% of startups fail due to overexpansion. Expanding too quickly without adequate resources can strain operations and finances. Funding expansion through current operations is risky as it can put the business into a cash flow crisis.
Industry-specific survival rates
Failure rates vary dramatically across industries. The U.S. Bureau of Labor Statistics provides detailed breakdowns showing which sectors offer the best odds for entrepreneurs.
Strongest performers
Agriculture, forestry, fishing, and hunting: 87.5% survive year one, 50.5% survive 10 years (the best long-term survival rate of any sector).
Utilities: Strong performers with only 54.3% failure rate by year ten.
Healthcare: The healthcare industry shows the highest success rate for small businesses, with 60% staying afloat beyond their first year.
Most challenging sectors
Information sector: Only 74.9% survive year one, and just 29.1% survive 10 years—the lowest long-term survival rate.
Mining, quarrying, and oil/gas extraction: Only 24.5% survive to year 10.
Construction: The second-most likely sector to fail in the first year, with 30-40% success rates at the five-year mark.
Technology: 63% of tech businesses fail within five years; crypto startups face an even more extreme 95% failure rate.
The restaurant industry: myth vs. reality
Perhaps no industry suffers more from exaggerated failure statistics than restaurants. The widely cited claim that "90% of restaurants fail in their first year" originated from an unsourced 2003 American Express TV commercial and has no basis in reality.
Research from the University of California, Berkeley and the National Restaurant Association reveals the actual picture: only about 17% of restaurants fail in their first year—actually lower than the 19% average for all service-providing businesses. The National Restaurant Association estimates a 30% average failure rate in early years, while Datassential's 2025 data shows first-year failure dropped to just 0.9%, the lowest since at least 2018.
Business bankruptcy trends
Bankruptcy filings provide another lens for understanding business distress. According to the Administrative Office of the U.S. Courts, business bankruptcy filings rose 5.6% to 24,039 in the twelve months ending September 2025. Total bankruptcy filings (including personal) increased 10.6% to 557,376 cases.
Business bankruptcies reached 6,574 in Q3 2025—the highest since Q2 2014 and 15% above the 2019 average, according to Coface analysis. This marks the first time bankruptcy figures exceeded pre-pandemic levels for two consecutive quarters. Rising inflation, higher interest rates, low consumer confidence, and sector-specific pressures (particularly in retail, healthcare, and construction) drive this increase.
In calendar year 2025, commercial bankruptcy filings increased 5% to 31,810, while small business Subchapter V filings rose 11%, signaling continued distress among smaller operators.
There were 517,308 bankruptcy cases filed in 2024, both individual and business—a 14.2% increase from 2023. While still below pre-pandemic peaks, the steady increase reflects evolving economic pressures.
International perspective: UK startup trends
A PwC analysis found that startup failure rates in the UK reached their lowest level in a decade in 2024. Startups accounted for just 46% of total company insolvencies—the first time below 50%—despite record company formations. The decade average stood at 60%. However, non-startup insolvencies remain twice as high as pre-pandemic levels, suggesting established businesses face mounting pressure.
Founder characteristics that influence success
Research reveals that certain founder characteristics correlate with business success:
Age matters: Founders around 45 years old demonstrate the highest success rates. Entrepreneurs over 30 have a notably better chance of succeeding, with 0.17% reaching top 0.1% growth compared to just 0.09% of under-30 founders.
Experience compounds: Serial entrepreneurs who previously succeeded have a 30% success rate compared to 18% for first-time founders.
Partnership power: Two founders increase success chances by 30% due to combined investment, broader skills, and higher growth rates.
Technology adoption: A 2023 survey found that 68% of small businesses using digital tools reported steady or increasing income, while those ignoring technology struggled.
Notable high-profile failures
Even well-funded ventures collapse. The three most expensive startup failures illustrate that capital alone cannot guarantee success:
Quibi ($1.75 billion): The most expensive startup failure of all time—the short-form video streaming platform shut down after just six months, unable to retain subscribers despite massive investment.
LeSports ($1.7 billion): This Chinese sports streaming platform collapsed under rapid expansion, funding shortfalls, and customer complaints.
Katerra ($1.5 billion): The prefabricated construction startup raised $2 billion but filed for bankruptcy due to persistent financial struggles.
Strategies for beating the odds
Based on the data, successful businesses consistently demonstrate certain practices:
Validate market demand before launch. The National Federation of Independent Business reports that companies with comprehensive business plans have the best success rates.
Maintain cash reserves. Experts recommend keeping 1-2 years of operating capital available. Monitor cash flow weekly, not monthly.
Build the right team. Recognize skill gaps and hire accordingly. Poor hiring practices compound problems quickly.
Embrace technology. Not having a strong online presence increases failure risk by 50%. Invest in digital tools for efficiency and customer reach.
Consider accelerator programs. Participation reduces failure rates by 10-15% through mentorship, resources, and networking.
Avoid bootstrapping alone. 82% of bootstrapped startups fail. While self-funding offers control, external investment can provide the necessary capital for scaling and growth.
Understanding the real reasons behind business failure
Business failure statistics, properly understood, paint a more encouraging picture than popular myths suggest. While entrepreneurship carries real risks, the data shows that most businesses survive their first year, and roughly half make it to the five-year mark. Success depends less on luck and more on preparation: understanding market demand, managing cash flow effectively, building strong teams, and adapting to changing conditions.
As Amy Quackenboss, Executive Director of the American Bankruptcy Institute, noted: "Bankruptcy provides a proven process for struggling families and businesses wrestling with mounting debt to achieve a financial fresh start." But for those who prepare wisely, that fresh start may never be necessary. The path to business success begins with understanding the real numbers—and the real reasons—behind business failure.