This free competitive analysis template gives you a structured spreadsheet for benchmarking your company against up to four competitors side by side. It covers company name, location, target customer, annual revenue, founding year, strengths, weaknesses, brand personality, mission statement, service offerings, employee count, and product marketing approach. Available in Microsoft Excel.
A competitive analysis is a systematic review of the companies operating in your market. It identifies what competitors do well, where they fall short, and how your own position compares across the dimensions that matter most to buyers. Without a structured framework, competitive research often stays scattered and hard to act on.
The template gives every team member a shared view of the competitive landscape in one file. Pre-built rows keep the comparison consistent so no field gets overlooked. Because it is built in Excel, you can sort, filter, and update entries as the market changes, keeping your analysis current without rebuilding it from scratch.
Frequently asked questions
Is this template free?
Yes. Download it instantly after entering your email. No credit card required.
Is it customizable?
Yes. Every section is fully editable so you can adapt it to your needs.
What should a competitive analysis include?
A thorough competitive analysis covers competitor identity, target customer, pricing, strengths and weaknesses, brand positioning, and key differentiators relative to your own offering.