This free digital marketing dashboard template gives you a structured Excel workbook for tracking and analyzing your full marketing operation week by week. It covers four sheets: a metric guide with definitions and sourcing instructions for every data point, a weekly data entry sheet tracking website sessions broken out by organic and paid traffic, bounce rate, conversions, ad spend across Google, Meta, LinkedIn, and TikTok, email open and click rates, social media follower counts for six platforms, and revenue with leads and MQLs, an auto-updating dashboard with 24 KPI cards for the latest week and a 13-week trend table, and a monthly summary sheet that aggregates weekly data by calendar month using automatic formulas. Available in Microsoft Excel.
A digital marketing dashboard is a centralized view of performance data across all active marketing channels. It gives marketing managers and business owners a consistent weekly snapshot of what is generating traffic, leads, and revenue, and where spend is not delivering results. Without a single dashboard, channel data stays siloed and comparisons take time to build manually.
The template is built for teams running campaigns across multiple channels simultaneously. Formulas handle the calculations so you only need to enter raw numbers each week. The dashboard updates automatically as new weekly rows are added, and the monthly summary rolls up the data without any manual aggregation.
Frequently asked questions
Is this template free?
Yes. Download it instantly after entering your email. No credit card required.
Is it customizable?
Yes. Every section is fully editable so you can adapt it to your needs.
What metrics should a digital marketing dashboard track?
A comprehensive dashboard tracks website traffic by source, paid advertising spend and return, email open and click rates, social media audience growth, and revenue attributed to marketing channels.