This free market analysis template is a slide-based framework for organizing and presenting your research on any market segment. It includes a cover slide, an introduction slide summarizing key findings, slides for market size and revenue trends, growth drivers, global trends and regional breakdown, competitive analysis, customer and survey data, and a summary slide with strategic takeaways. Available in Microsoft PowerPoint.
A market analysis evaluates the size, trends, competition, and customers of a given market segment. It is used in business planning, product development, investor presentations, and strategic decision-making to justify where and how to compete.
The template turns raw research into something you can actually present. Pre-built sections ensure you cover every dimension of the analysis, from competitive positioning to demand drivers to customer segmentation, without having to figure out the structure yourself. The result is a shareable, professional presentation that gives leadership or investors a clear picture.
Frequently asked questions
Is this template free?
Yes. Completely free to download and use.
Is it customizable?
Yes. Edit slides, colors, and text to match your brand, project, or audience.
What should a market analysis include?
Target customer profile, market size estimate, growth trends, competitive landscape, and a strategic summary.