This free social media audit template gives you a step-by-step structure for evaluating any brand's social media accounts. It covers a summary of findings, overall channel performance, month-over-month and year-over-year comparisons, ad account health, audience demographics and gender targeting, creative performance, campaign-level results, placement and device data, location targeting, top-performing campaign analysis, organic performance review, and a next steps section. Available in Microsoft Word.
A social media audit is a systematic review of a brand's active accounts, content strategy, and paid performance. It identifies what is working, what is wasting budget, and where the biggest growth opportunities lie before any new strategy is built. Running an audit at the start of a new client engagement or campaign cycle prevents repeating what has already been tested and failed.
The template provides a ready-made reporting structure so no area of a client's social media history gets skipped. Step-by-step instructions walk you through each section, making it straightforward to complete a thorough audit in a single session. The finished document can be shared directly with clients or used internally to shape the next campaign.
Frequently asked questions
Is this template free?
Yes. Download it instantly after entering your email. No credit card required.
Is it customizable?
Yes. Every section is fully editable so you can adapt it to your needs.
What should a social media audit include?
A complete audit covers profile setup, content performance, audience data, ad account health, engagement trends across owned and earned channels, and a prioritized set of recommendations.