This free social media report template gives you a pre-formatted structure for reporting on owned and earned social media performance. It covers a channel snapshot with audience size, brand post volume, and total engagement with month-over-month comparisons, earned media tracking for mentions, potential reach, and impressions, platform-specific goal sections with space for analytics screenshots, and a strategy and insights section. Pre-formatted for Facebook, Instagram, LinkedIn, X, and YouTube. Available in Microsoft PowerPoint and Microsoft Word.
A social media report is a recurring document that summarizes channel performance for a defined period. It gives clients, executives, and marketing teams a consistent record of what the data shows, what is driving results, and where adjustments are needed. Without a standard format, reports take longer to build and are harder for stakeholders to interpret.
The template works for monthly and quarterly reporting cycles and takes roughly one to two hours to complete per cycle. Pre-built tables and sections remove the need to design a new layout for each report. Because it is available in both PowerPoint and Word, you can deliver the same content as a presentation or a document depending on what your audience prefers.
Is this template free?
Yes. Download it instantly after entering your email. No credit card required.
Is it customizable?
Yes. Every section is fully editable so you can adapt it to your needs.
Which social media platforms does the template cover?
The template is pre-formatted for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. You can add or remove platform sections as needed.