Who owns MyFitnessPal? Ownership structure explained (2026)

MyFitnessPal is one of the most widely used calorie-tracking and nutrition apps in the world. It lets people log meals against a large food database, track macronutrients and exercise, and set weight goals, with a free tier and paid Premium subscriptions layered on top.

The company has changed hands twice in a decade, which is why its ownership confuses many of its users. It started as a bootstrapped consumer app, spent five years inside sportswear maker Under Armour, and now sits in the portfolio of a private equity firm. Each owner reshaped what the app was meant to be, from a data play for an apparel brand to a standalone subscription business.

Understanding who owns MyFitnessPal matters because the app holds sensitive health and diet data for hundreds of millions of people, and because its current owner is a financial buyer with a clear incentive to grow the business and eventually sell it. This article traces the chain of control from the founders to Francisco Partners and the executives who run the company today.

MyFitnessPal was founded in 2005 by brothers Mike Lee and Albert Lee. Mike Lee built the first version after a personal weight-loss project, wanting a faster way to look up calorie counts than the tools then available. Albert Lee joined to help turn it into a real company. The two ran it as a lean, profitable operation for years without outside capital, an unusual path for a consumer app of its scale.

The company is based in Austin, Texas. Its core product is a mobile and web app that pairs a very large crowd-sourced food database with a barcode scanner, macro and calorie tracking, exercise logging, and connections to other fitness devices and apps. The free version covers basic logging, while paid tiers add features such as detailed macro targets, custom goals, and, at the top tier, meal planning.

MyFitnessPal makes money from subscriptions and advertising rather than from selling hardware. In 2026 it offers a free plan, a Premium plan priced around $79.99 per year or $19.99 per month, and a Premium+ plan around $99.99 per year that adds meal planning. Independent trackers estimated the company generated roughly $310 million in revenue in 2025. Reuters reported that the business produces close to $150 million in annual earnings before interest, taxes, depreciation, and amortization, a margin profile that a lender or buyer would model with an EBITDA calculator. User figures vary by source and definition: the company cited more than 280 million registered members across over 120 countries in 2026, while third-party trackers put monthly active users in the tens of millions.

MyFitnessPal is a privately held company. It has no stock ticker, no public shareholders, and no listing on any exchange. Its equity is held by Francisco Partners, a San Francisco-based private equity firm that specializes in technology and technology-enabled businesses, along with the firm's investment funds and, typically, the company's own management team through equity incentives.

Francisco Partners acquired MyFitnessPal from Under Armour in a deal announced on October 30, 2020, and completed on December 18, 2020. The transaction value was up to $345 million, inclusive of potential earn-out payments tied to performance. The purchase carved MyFitnessPal out of Under Armour and re-established it as an independent company, MyFitnessPal, Inc., with its own leadership, board, and operations rather than a division of a larger corporation.

Neither Mike Lee nor Albert Lee holds an ownership stake in MyFitnessPal today. The brothers sold the entire company to Under Armour in 2015, which extinguished their founder equity in exchange for the acquisition price. When Under Armour later sold the app to Francisco Partners, the founders were long gone from both the cap table and day-to-day management.

Exact figures for how much the Lees personally realized from the 2015 sale have never been disclosed. Because the company had taken only one outside venture round before that sale, the founders and their early backers held a large share of the equity, so the $475 million price was a significant outcome for them. What is clear is that no founder-held control block survives into the current structure. Francisco Partners controls the company outright.

MyFitnessPal was bootstrapped and profitable for its first eight years, then raised a single venture round before being acquired twice. The table below traces the capital and control events, not a long venture history.

The 2013 Series A was the company's only traditional venture financing. The two later transactions were outright acquisitions, so each new owner bought the whole company rather than a minority stake.

Francisco Partners is the sole controlling owner. Founded in 1999, the firm focuses exclusively on technology investments and has raised tens of billions of dollars across its funds. It buys software and internet businesses, aims to grow them operationally, and later sells or lists them. MyFitnessPal fits that model: a profitable, cash-generating app with a large user base and room to expand subscriptions. As a financial owner, Francisco Partners' goal is a return on the investment, which shapes the pressure on MyFitnessPal to grow revenue and, eventually, to be sold.

Kleiner Perkins and Accel were the two venture firms behind the 2013 Series A. John Doerr of Kleiner Perkins and Andrew Braccia of Accel joined the board at the time. Their stakes were bought out in the 2015 Under Armour acquisition, so neither firm owns the company today. Under Armour was the intermediate owner from 2015 to 2020 and no longer holds any interest after the sale to Francisco Partners.

MyFitnessPal is not publicly traded and has not filed to go public. The most concrete liquidity signal came in April 2026, when Reuters reported that Francisco Partners was exploring a sale, working with JPMorgan, in a process that could value the app at more than $1 billion. Later reports in August 2026 cautioned that no bank had been formally mandated, no valuation had been set, and the firm might choose to hold the asset. A trade sale to a larger health, fitness, or consumer technology company looks more likely than an IPO, though nothing has been decided. A valuation in that range can be pressure-tested with a business valuation calculator.

Mike Fisher has served as chief executive officer of MyFitnessPal since January 2024. He previously spent years as chief technology officer of Etsy, where he helped scale the marketplace's engineering organization during a period of rapid growth. His background is technical and operational rather than in consumer nutrition, which fits Francisco Partners' aim of running MyFitnessPal as a scaled software business. Fisher does not own the company; like most executives at a private-equity-backed firm, his stake comes through management equity incentives tied to performance. His prior employer's ownership is covered in who owns Etsy.

Fisher succeeded Dinesh Lathi, who led the company through part of the Francisco Partners era and remained involved as a board member. Earlier, Tricia Han served as CEO around the 2021 transition period after the carve-out from Under Armour.

Because MyFitnessPal is controlled by Francisco Partners, its board is dominated by representatives of the firm, alongside the CEO and any independent directors the owner appoints. This is standard for a private-equity-owned company. The board answers to Francisco Partners' investment funds rather than to a dispersed public shareholder base, so strategic decisions, from pricing to acquisitions to a future sale, ultimately reflect the owner's return objectives. The specific composition of the board is not publicly disclosed in detail.

Day-to-day control sits with Fisher and a senior team overseeing product, engineering, growth, and finance. In December 2025, MyFitnessPal acquired Cal AI, a viral photo-based calorie-tracking app built by teenage founders, and its small team, including co-founder Zach Yadegari, joined the company. That deal added AI-native food logging talent to the executive and product ranks and signaled where the current leadership wants to take the product.

MyFitnessPal's most serious controversy is a large data breach disclosed in March 2018, while the app was owned by Under Armour. The breach affected about 150 million accounts and exposed usernames, email addresses, and hashed passwords. Under Armour said more sensitive data, such as payment card numbers and government identifiers, was processed separately and not taken. The stolen data later circulated on dark web marketplaces. The incident is a reminder that MyFitnessPal's core asset is sensitive personal health and diet data, and that a company owning it inherits the responsibility and the liability. Buyers and owners weigh exposures like this using tools such as a risk register template.

MyFitnessPal collects detailed information about what users eat, their weight, and their exercise. Under a private equity owner whose exit is a sale, questions about how that data is stored, used, and potentially transferred in a future transaction are material. There is no public evidence of misuse, but the sensitivity of the data means privacy practices remain a standing area of scrutiny for regulators and users alike, especially as ownership may change again.

The calorie-tracking market has consolidated as AI-native newcomers challenged incumbents. MyFitnessPal's 2025 purchase of Cal AI was a defensive and offensive move to absorb a fast-growing rival and modernize its logging experience. Consolidation reduces competition and concentrates user data in fewer hands, dynamics that competition regulators watch and that a company can map with a competitive analysis template. The broader risk for MyFitnessPal is that switching costs in this category are low, so retaining users against nimble competitors is an ongoing challenge.

Ownership determines what MyFitnessPal is optimized for, and that has changed with each owner. Under the founders, it was a lean, profitable consumer app. Under Under Armour, it was a data and engagement engine meant to feed a connected fitness strategy around apparel and wearables. Under Francisco Partners, it is a standalone subscription business run to grow revenue and profit ahead of a sale. The same app has served three very different corporate agendas.

Private equity ownership brings both discipline and pressure. Francisco Partners has an incentive to invest in growth, as its December 2025 acquisition of Cal AI shows, because a larger, faster-growing business commands a higher exit price. At the same time, a financial owner needs a return within a finite hold period, which creates pressure to raise prices, expand premium tiers, and eventually sell. The reported exploration of a sale valuing the app above $1 billion, against a purchase price of up to $345 million, shows how much value the owner is trying to build. Peers in connected health hardware and software, such as the ring maker profiled in who owns Oura Health, face similar investor expectations.

For users, private ownership is a mixed picture. It has funded product investment and kept the free tier alive, but it also means the company is a tradable asset that could change hands again, taking user data and subscriptions with it. The 2018 breach, though it happened under a prior owner, underlines why the identity and incentives of whoever controls the data matter to the people who use the app every day.

For the market, MyFitnessPal is a test of whether a mature consumer app can be repositioned and resold at a large premium. If Francisco Partners completes a sale near the reported valuation, it would validate the private equity playbook of buying a neglected asset from a strategic owner, running it independently, and flipping it. If the firm holds instead, MyFitnessPal will keep operating as a standalone business under the same owner while the category continues to consolidate.

MyFitnessPal is owned by Francisco Partners, a technology-focused private equity firm that acquired it from Under Armour in December 2020 for up to $345 million. The company operates as a standalone business, MyFitnessPal, Inc., with its own CEO and board rather than as a division of a larger corporation.

No. MyFitnessPal is privately held by Francisco Partners and has no stock ticker or public listing. In April 2026, Reuters reported that Francisco Partners was exploring a sale that could value the app at more than $1 billion, but no deal has closed and the firm may choose to hold the business.

MyFitnessPal was founded in 2005 by brothers Mike Lee and Albert Lee. They bootstrapped the app profitably for years, raised a single venture round in 2013, and sold the company to Under Armour in 2015. Neither founder is involved with the company today.

Mike Fisher has been CEO since January 2024. He was previously chief technology officer of Etsy. He succeeded Dinesh Lathi, who stayed on as a board member, and leads the company on behalf of its owner, Francisco Partners.

As a private company, MyFitnessPal's equity is held by Francisco Partners and its investment funds, along with management through equity incentives. There are no public shareholders. Earlier venture backers Kleiner Perkins and Accel, and the intermediate owner Under Armour, no longer hold any stake.

MyFitnessPal raised just $18 million in venture funding, a 2013 Series A led by Kleiner Perkins with Accel. Under Armour bought it for $475 million in 2015, then sold it to Francisco Partners for up to $345 million in 2020. In 2026, reports suggested a possible sale valuing the app at more than $1 billion.