Revenue Memo

Revenue Memo is a newsletter that unpacks how great companies make money. Trusted by 30,000+ curious minds at Microsoft, Google, a16z, and more.

Featured posts

Aug 11, 2025

How Google makes money: The attention marketplace that shapes the modern web

An ad marketplace that captures and sells online attention, driving billions for Google each year.

Ajdin Perco

Jul 20, 2025

How TikTok makes money: Turning viral videos into a shopping empire

A short-form video app turning cultural dominance into billions in revenue and building one of the internet’s most sophisticated monetization machines.

Ajdin Perco

Jun 28, 2025

How Klarna makes money: Reinventing itself beyond BNPL

A BNPL pioneer quietly transforming into a global fintech platform powering over $100 billion in payments.

Ajdin Perco

Jun 16, 2025

How Vinted makes money: Pay a fee to buy, but sell for free

A secondhand fashion marketplace is quietly turning buyer fees into one of Europe’s most profitable ecommerce models.

Ajdin Perco

May 29, 2025

How Discord makes money: The $15B platform funded by its fans

A chat app that scaled to 200 million users and nearly $900 million in revenue without traditional ads or data harvesting.

Ajdin Perco

Apr 30, 2025

How WhatsApp makes money: The ad-free app powering Meta’s next big bet

The world’s most popular messaging app barely makes money, yet it's quietly becoming one of Meta’s most strategic bets.

Ajdin Perco